TechFlame news, July 9, according to Coindesk Japan. According to reports, the Japanese clothing chain Mac House announced its specific execution plan for investing in crypto assets. The company will begin purchasing Bitcoin on September 17, 2025, mainly using the “dollar cost averaging method” strategy to make regular fixed purchases,

and flexibly adjust the timing and amount of purchases when the market falls sharply.
The

capital for this investment came from a third party targeted increase completed on June 19, with a total investment amount of 1,715 billion yen. EVO FUND, which is responsible for this financing, has also supported Japanese companies such as Meta Planet

and Remix Point to implement similar Bitcoin reserve strategies.

Earlier, Mac House announced that the crypto mining company Zero Field has reached a comprehensive cooperation to enter Bitcoin mining.