Author | Odaily Planet Daily Golem

Uniswap is about to launch a token issuance platform on Robinhood Chain.

On July 30, Uniswap launched the Robinhood Chain Meme aggregation tab "Launches" on its official website, where users can view Meme tokens issued on Robinhood Chain by various token launch platforms such as Bankr, Pons, and Long. As the trading infrastructure behind Robinhood Chain Meme, it was assumed Uniswap was still practicing "restraint" by not competing with token launch platforms for market share — but the community has discovered it has quietly been "recruiting troops and buying horses."

On July 31, according to crypto KOL "0xSLK," Uniswap is developing a token launch platform called Pools.trade on Robinhood Chain. The official website is already live, but the product has not yet officially opened. The Pools.trade homepage features only a frog "playing" by a pond, along with a "Coming soon" message.

"0xSLK" also discovered that the Pools.trade domain was registered on July 17, 2026, and the site uses the noindex tag, suggesting Uniswap is deliberately trying to keep this under wraps. (Odaily note: noindex is an instruction for search engines — when crawlers encounter it, they can crawl the page but will not index it or display it in search results.)

This overly conspicuous attempt at secrecy only fueled the community's curiosity further. @0xSLK found that the frog video file on the website is located in a path named rh-cca/frong.mp4, and Pools.trade contains a large number of internal strings prefixed with rhcca.* — making it almost certain that "rh" refers to Robinhood, while "cca" refers to Uniswap's Continuous Clearing Auction. The community then even discovered a product tagline in Pools.trade's frontend code: "Pools - create a token on Robinhood Chain."

Seeing that the secret was about to be exposed, Uniswap founder Hayden Adams responded directly to the community's question about when Pools.trade would launch on August 4 with a simple "very soon," confirming all previous speculation.

How Pools.trade Works

According to crypto KOL "0xSLK," Pools.trade is expected to offer two token issuance models once it officially launches.

Crowd Launch

Crowd Launch uses a 4-hour auction mechanism with a fixed supply of 1 billion tokens, of which 50% is allocated for auction. The remaining 50% and the raised funds are used to establish a Uniswap v4 liquidity pool, and this liquidity will be permanently locked. If the token's market cap reaches $50,000, the migration to Uniswap is completed and trading opens; otherwise, participants receive a full refund.

The auction uses time-weighted bidding, designed to ensure all participants receive the same final clearing price while reducing bottom-sniping behavior.

Instant Launch

Instant Launch is more similar to Pump.fun's Bonding Curve model, allowing users to trade immediately. 80% of the token supply is allocated for user trading, while the remaining 20% goes toward liquidity building. Likewise, once the market cap reaches $50,000, the token can migrate to Uniswap v4. Unlike Crowd Launch, Instant Launch has no deadline and no refunds.

Additionally, @0xSLK uncovered more details, including that fundraising can be conducted using ETH and USDG, with a protocol fee rate of 0.25% and a creator fee of 0.05%.

Pools-related on-chain infrastructure has already been deployed to Robinhood Chain. Uniswap's official documentation shows that the relevant contracts include CCA Factory, LiquidityLauncher, and LBPStrategy. The community has already discovered that it's possible to issue tokens by bypassing the Pools.trade frontend. Data shows that Pools.trade has already completed hundreds of token creations and migrations, and several Meme coins associated with the Pools concept have emerged on the market — though none have been officially claimed.

Uniswap Refuses to Stay Behind the Scenes

Why is Uniswap trying to compete with token launch platforms on Robinhood Chain for a piece of the pie?

Uniswap certainly has a position within the Robinhood Chain ecosystem — it firmly holds the top spot as the leading DEX. According to Dune data, over 95% of Robinhood Chain DEX trades occur on Uniswap, and since Robinhood Chain's launch, Uniswap has processed over $10 billion in trading volume on the protocol.

The numbers look impressive on the surface — Uniswap handles the majority of trades on Robinhood Chain — but its revenue doesn't match its contribution.

According to DeFiLlama data, Uniswap's total revenue over the past 30 days was $4.45 million, while Robinhood Chain token launch platform Flap generated $4.41 million and Pons generated $4.32 million. On the surface, the revenue seems decent — but it's worth noting that this is Uniswap's combined revenue across all EVM chains over the past 30 days, whereas Flap and Pons primarily operate on Robinhood Chain alone. And since the tokens they issue all migrate to Uniswap, their monthly revenue ends up rivaling Uniswap's.

Revenue comparison: Uniswap vs. Flap and Pons over the past 30 days

Narrowing the comparison to the past 7 days, the difference in "money-printing capability" becomes even more pronounced. Flap generated $2.68 million in total revenue over the past 7 days, while Uniswap managed only $1.84 million. Over the past week, Flap has consistently held the #2 position among Robinhood Chain token launch platforms, and on August 3, Flap's token issuance volume surpassed Pons for the first time, ranking first on Robinhood Chain.

Revenue comparison: Uniswap vs. Flap over the past 7 days

In summary, Uniswap's decision to extend from its underlying DEX business into the token launch platform space can be analyzed from two dimensions: market revenue potential and its own capabilities.

On one hand, the launchpad sector has recently demonstrated significant revenue potential. In the early days of Robinhood Chain's launch, NOXA — a token launch platform built by an independent developer — capitalized on being first to market and generated over $13 million in revenue within just 10 days. (Recommended reading: "Outearning Pump.fun for 5 Consecutive Days: The Rise of the 'Lone Wolf' Developer Behind NOXA")

On the other hand, compared to launchpads, DEXs typically require greater resource investment in terms of technical development, operations, and cost control. Uniswap already possesses mature infrastructure and operational experience in this regard. With its capital reserves, technical talent, and management capabilities, Uniswap theoretically has the potential to reshape the existing market landscape.

However, actual execution results remain to be seen. After all, Uniswap previously integrated the CCA (Continuous Clearing Auction) token issuance mechanism on Robinhood Chain on July 13, and the market reaction was relatively lukewarm. Whether Pools.trade will achieve different results remains to be observed once it officially launches.

Additionally, it's worth noting that as an underlying liquidity protocol, if Uniswap extends its business boundary upward into token issuance, it could impact its existing cooperative relationships with upper-layer launch platforms. If these platforms view Uniswap as a direct competitor, they could theoretically adjust their token liquidity deployment strategies — for example, reducing or halting token migrations to Uniswap. In that scenario, Uniswap might end up losing more than it gains.