In 2025, the crypto market did not replicate the widespread frenzy of 2021 in terms of price action, but it underwent a profound structural "realignment": mainstream assets were gradually integrated into compliant asset allocation frameworks, driven by ETFs and institutional capital; stablecoins and on-chain infrastructure penetrated cross-border payments and capital market settlements under regulatory tailwinds like MiCA and the GENIUS Act; and the pathways for on-chain liquidity, user behavior, and risk pricing were quietly rewritten.
This year resembled more of a relay station in crypto's transition from a "high-volatility asset" to a "long-term infrastructure" role—narratives rose and fell, but only those underlying structures directly embedded in capital flows, information pricing, and risk management processes proved capable of enduring cycles.
In this report, rather than summarizing all changes across the crypto industry, we intentionally focus on four main themes considered to possess greater long-term value density and structural significance:
Exchange + Chain
Wallet + Stablecoin Payment Cards
Information Financialization of Prediction Markets
Decentralized Perpetual Contract DEXs
Their common characteristic is that they either control capital and user entry points or directly participate in the market's repricing of information and risk.
Consequently, they are more likely to continuously accumulate network effects and moats over subsequent cycles, rather than being fleeting thematic rotations.
I. Exchange + Chain: Four Models in the Era of Vertical Integration
1. Phenomenon: Panoramic Comparison of the Four Major Exchange Chains
By 2025, exchange-built blockchains had moved from the exploration phase into a mature and differentiated stage, forming a complete commercial closed loop of "traffic entry point → on-chain applications → ecosystem tokens → listing feedback."
Three representative combinations—
Traffic Empire Model: Binance × BNB Chain
Compliance-First Path: Coinbase × Base, OK × OK Chain
Institutionalized Deep Integration: Bybit × Mantle
| Dimension | Binance × BNB Chain | Coinbase × Base | Bybit × Mantle | OKX × OK Chain |
|---|---|---|---|---|
| Exchange Scale | Largest industry volume, leading in transaction and user numbers across the industry. | Leading compliant US exchange, high number of verified users and active trading. | Top global exchange, rapid growth in spot and derivatives. | Significant volume, relatively cautious, clear compliance strategy. |
| Public Chain TVL & Activity | High TVL, strong DEX trading and stablecoin usage, millions of daily active addresses. | TVL rising rapidly, active DeFi and on-chain trading. | Moderate DeFi TVL, growing bridged liquidity. | TVL ~$20M, minimal real on-chain activity. |
| Ecosystem Funding | Established a massive Builder Fund, and invested in projects across multiple sectors. | Multiple accelerators and Builder programs, continuous support for developers. | Deep executive involvement in governance, combined with incentives and VIP systems. | Launched a $100M X Layer ecosystem fund. |
| Listing & Traffic Synergy | Formed a "traffic → public chain → listing" flywheel, with ecosystem projects gaining rapid listing and liquidity support. | No significant linkage observed. | No significant linkage observed. | No significant linkage observed. |
| Product Integration | Deep integration: low gas, MEV protection, routing and incentives bridging CEX and chain. | Base App, embedded wallets, and other products creating a global user entry point. | Fee discounts, Vault products, RWA positioning creating a unified experience. | OK Wallet offers smooth experience, internal ecosystem still in early stages. |
| Strategic Positioning | "Traffic Empire": Using exchange traffic to feed the chain and project ecosystem. | Compliance-first + developer-friendly + institutional trust path. | Deep institutional integration, building a CeFi–DeFi flywheel around RWA. | Strategy pending, shifted from OK Chain to X Layer in 2025. |
| 2026 Outlook | Continue scaling and accelerating, strengthening integration with CEX. | Continue attracting Web2 teams and developers, deepening ecosystem. | Continue doubling down on RWA and institutional capabilities. | Narrative fully shifted to X Layer, needs further clarification. |
BNB's initiatives are particularly noteworthy
| Initiative | Mechanism Design | Synergistic Effect | Key Data |
|---|---|---|---|
| Binance Alpha Traffic Diversion | 0.01% ultra-low fee (1/10 of CEX) + points rewards + priority token deployment on-chain | CEX users actively bridge assets to BNB Chain to chase airdrops | $182.6M net inflow in 3 months, stablecoin market cap $70B→$140B (+100%) |
| Gas Fee Waiver Lock-in | Zero-fee stablecoin transfers extended to Jan 31, 2026, average gas dropped to 0.05 gwei (-98%) | User assets stay on-chain longer, more suitable for trading rather than withdrawing back to CEX | $14B stablecoin peak locked, supporting DeFi liquidity |
| Meme Ecosystem Empowerment | Four.meme partnership + $1M prize pool + CZ tweet ignition | Positioning BNB Chain as a "low-cost meme launchpad" | Daily meme trading volume $335M, Four.meme daily revenue $1.43M surpassing Solana's Pump.fun |
| Aster DEX Support | Deep integration with Binance Wallet + YZi Labs backing + high-leverage perps | Capturing traders migrating from CEX to on-chain | Perp daily volume $6.6B, TVL $1.261B, capturing significant share of global perp DEX market |
BNB's Data Validation
Retention Effect:
Stablecoin market cap doubled from $7B peak to $14B (+100%)
Cumulative addresses exceeded 700M, 4M daily active users
Application Prosperity:
Meme ecosystem: Four.meme daily revenue once reached $1.43M, cumulative volume $20.5B
Aster DEX: Daily perp volume $6.6B, cumulative volume $867B
Business Validation:
Q3 single-quarter fee revenue $357M (highest since Q1 2023, 4th among all chains)
Annualized fee revenue ~$154M, 60% distributed to validators + 40% BNB burn
Three Keys to Synergistic Effects
1. Depth of Vertical Integration: Binance Alpha is not just a "token listing platform" but a bridge for pre-deploying CEX liquidity on-chain—users actively bridge assets for airdrops, completing the "CEX trader → on-chain user" conversion.
2. Retention Mechanism Innovation: The zero-gas policy "soft-locks" user assets on-chain (cost advantage vs. CEX internal transfers). $14B in stablecoins becomes foundational liquidity for DEXs like PancakeSwap, forming a "lock → liquidity → volume → fees" positive loop. However, it's worth noting that further exploration is needed on how to better retain capital on-chain.
3. Application Layer Value Capture: The Meme+Aster dual engine creates $816K in daily application-layer fees (1.87x chain fees), validating the "application prosperity → chain value enhancement" synergy logic. Compared to Base's 5.6x application/chain fee ratio, BNB Chain focuses more on chain fee capture.
II. Wallet + Payments: The Year of Non-Custodial Payment Cards, Stablecoins Become Core
The most significant trend in the wallet industry in 2025 was the collective integration of USDT/USDC payment cards (U Cards), bridging the "last mile" from "on-chain assets → global consumption." Monthly crypto card spending surged from $14.6M-$17M in January to $91M-$105M in December (525%-600% YoY growth), with a November peak of $406M. Mainstream solutions like MetaMask Card, Trust Wallet×Oobit, Binance Web3 Wallet×Oobit, and Coinbase Card covered over 80M+ global Visa/Mastercard merchants, marking wallets' transition from "self-custody tools" to "digital lifestyle payment gateways." Stablecoin annual trading volume of $9T provided massive infrastructure support for payment cards.
1. Current Crypto Wallet Usage Ratio and Market Landscape
Mainstream Wallet Market Share
Based on 2025 quarterly on-chain swap revenue data (as a proxy for activity), the leading wallet landscape is as follows:
User Growth Trends
Surge in Downloads: Global crypto wallet downloads in 2025 approached the historical peak of 2021, indicating the arrival of a new adoption cycle. MetaMask, with over 30M MAU, remains firmly in the top tier by user scale, with its trusted user count consistently nearing historical highs.
Market Concentration: The top 5-7 wallets dominate the major market share. Exchange-led wallet expansion plans are notable (Binance Wallet, OK Wallet, Bitget Wallet, etc.). Phantom, riding the Solana ecosystem boom, achieved revenue surpassing, forming a duopoly with MetaMask in the EVM and Solana ecosystems.
2. Core Wallet Use Cases: Trading Dominates, Diversification Accelerates
Primary Use Case Distribution
Based on 2025 on-chain data and wallet feature usage statistics:
| Use Case | Share/Data | Representative Wallet Features | Key Data |
|---|---|---|---|
| Trading/Swap | Dominant position | On-chain swap, perpetual contracts | MetaMask annual swap revenue $325M, Bitget monthly swap $900M |
| Stablecoin Payments | 30% of on-chain volume | Transfers, cross-border remittances | Monthly payment volume $10.2B (Aug 2025), +70% YoY |
| DeFi Interaction | Continuous growth | Staking, yield products | Participation +4% YoY, Trust Wallet Earn TVL $155M+ |
| Social/dApps | Emerging scenarios | Embedded wallet applications | Privy data shows social apps at 53%, games 11%, AI products 8% |
Detailed Usage Data Analysis
Trading Category Absolutely Dominates:
Bitget Wallet monthly on-chain swap reached $900M, perpetual contract volume $5B (+291% YoY)
DeFi vs. CeFi perpetual trading ratio increased to 18.7x, indicating on-chain derivatives explosion
Wallets have become primary swap venues, with built-in trading feature usage surging
DeFi Yield Products Rapidly Growing:
Bitget Wallet Earn quarterly volume $200M (10x YoY growth), primarily stablecoin products
Phantom supports on-chain staking and PSOL (97% of swap/trading volume on Solana)
Trust Wallet stablecoin Earn TVL exceeds $155M, added products like RWA tokenized stocks
Stablecoin Payments Become New Infrastructure:
On-chain stablecoins account for 30% of total trading volume (TRM Labs data, focusing on payment scenarios excluding DeFi/gaming)
Monthly payment volume reached $10.2B (Aug 2025), annualized $1.22T, +70% YoY
Emerging markets (Nigeria, India) are primary growth engines, driven by cross-border remittance and daily payment demand
Emerging dApp Scenarios:
Embedded wallets (Privy, etc.): social apps 53%, enterprise apps 17%, games 11%
New features like prediction markets, high-leverage perps (up to 200x) proliferating in leading wallets
Wallets evolving from "tools" to "platforms," integrating trading, DeFi, payments, social, and full-scenario experiences
3. Mainstream Wallets Integrate U Cards: Collective Explosion of Non-Custodial Payment Cards
In 2025, we saw mainstream wallet projects collectively integrate U Cards and crypto payments:
Mainstream wallets are collectively launching non-custodial payment cards: funds remain in your on-chain wallet, converted to fiat via Mastercard/Visa networks only at the moment of swiping.
Typical structure is "Wallet App + Compliant Issuing Partner + Card Network + KYC/On-ramp Service" (e.g., Baanx, Bridge, Lead Bank, Mastercard/Visa, Stripe), integrating into the existing payment system without sacrificing self-custody.
MetaMask Card follows a multi-chain/multi-stablecoin, global coverage, and high cashback route; Phantom Cash focuses on Solana-based USD cash accounts, initially targeting the US; Solflare Card concentrates on self-custody USDC spending on Solana, targeting the European market.
2024–2025 became the concentrated explosion period for such cards. With Apple Pay/Google Pay integration, the path for crypto assets to move from "on-chain wealth management only" to "daily card spending" has been paved.
| Project | Product Features (Key Points) | Supported Assets / Networks | Card Type & Fees/Cashback | Partners | Launch Timeline | Coverage Regions / Eligibility |
|---|---|---|---|---|---|---|
| MetaMask Card | Non-custodial mechanism: Funds stay in user wallet, instantly converted on-chain to fiat at point of sale; multi-chain self-custody payments. | Tokens: mUSD, USDC, USDT, w Latest News Flash More Recommended reading More |
